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SHERIDAN GUERRETTE

MORE FROM SHERIDAN

American Author, Poet, and Artist

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What Sheridan Said

What Sheridan Said is more than just a newsletter; it's your weekly escape into my whirlwind of an existence. New episodes drop every Wednesday at 9/8 Central, where I share the highs, lows, and everything in between that makes life so unpredictable.

Subscribe to get the latest episode delivered directly to your inbox, and don't forget to click on the series guide for a chance to binge the drama from past episodes. 

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Original Poetry

Sheridan Guerrette has been writing poetry before she could even read at a normal literacy level. Her life on the country side, her introspective view on the world, and the rare extremes she's had to face elevate her poetry to rank among the best. 

First published as a young child submitting poems behind her parents' backs, to today, her life's collection carries throughout her Poetry Books and published archives.

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Season One Book

In What Sheridan Said: Season One – Memoir of the Heroine, Sheridan documents her career exploding overnight through raw weekly entries. She confronts the brutal reality of sexism in business and systemic barriers women face. Ultimately, she's forced to make an impossible choice; she must decide whether to walk away from her job, her home, and everything she built to stay true to herself. Which choice did Sheridan make?

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What Sheridan Said

No. 1 weekly narrative drama series

New Episodes Air Wednesdays at 9/8c.

What the Tech Bros Don’t Want You to Know About Startup Success

Updated: 6 days ago

For a long time, the startup culture has been defined by one particular archetype: the tech entrepreneur. This person is often shown wearing a hoodie, always drinking caffeine, and frequently using phrases like “hustle culture” and “fail fast.” They proudly boast about their 80-hour workweeks, cold showers in the morning, fixation on analytics, and their allegedly revolutionary ideas, which often boil down to incremental tweaks of existing innovations. While some of these entrepreneurs have had significant success, the stories of their methods are full of exaggerations and outright falsehoods. This paper will discuss the most long-lasting misconceptions and why they hinder the progress of the industry.


Graffiti on a concrete wall reads: "You are not a TECH BRO. You are a modern day FACTORY WORKER." Grass in foreground. Black text on gray wall.

Myth #1: Working 80-Hour Weeks Equals Success

Tech bros love to romanticize burnout. They’ll brag about sleeping under their desks and subsisting on Soylent as if sacrificing their health makes their business more legitimate. The truth? Productivity doesn’t scale with hours worked—it plateaus and then plummets. Studies consistently show that overworking leads to diminished creativity, poor decision-making, and higher rates of burnout. Real success comes from working smarter, not harder.


Myth #2: Sudden failure and disruption are the future growth strategies.

The term “fail fast” has become very popular in the technology industry; however, its misuse often leads to rushed and poorly thought-out decisions. The underlying principle supporting fast iteration has been twisted into an excuse for skipping thorough research and careful planning. While creating disruptions can get people’s attention, it also stands to alienate users, partners, and employees. Building lasting success requires consistently building trust and consistently providing a high-quality product, not treating customers like lab rats.


Myth #3: Data Is the Only Reality

Data-based decision-making is crucial; however, the tech enthusiast’s fixation with numbers seldom proves fruitful. Quantitative data alone, without an understanding of context, can create superficial observations and myopic strategies. In addition, this fixation can hide the significance of intuition, creativity, and knowledge of human behavior, which are all needed to develop products that resonate with users.


Myth #4: An Individual Must Have Exceptional Programming Skills to Start a Technology Startup.

Many people in the tech industry confuse technical skills with leadership skills, leading to a culture where non-technical founders are often fired. Yet, historical data tells a different story. People with business, design, or arts backgrounds have founded many highly successful startups. The ability to articulate, allocate resources, and build a harmonious team is often seen as more important than technical skills.


Myth #5: Entrepreneurial Enterprises Mostly Benefit Young Men

Silicon Valley’s obsession with youth paints a misleading picture: only twenty-somethings with endless energy and no family commitments can succeed. In reality, studies have shown that the most successful entrepreneurs are, on average, in their 40s. Life experience, industry expertise, and established networks are potent assets that no amount of youthful enthusiasm can replace.


Myth #6: Venture Capital Is the Ultimate Solution.

Many tech entrepreneurs view securing venture capital funding as the ultimate seal of legitimacy, often ranking it above creating a sustainable business model. Yet, the quest for venture capital financing can carry high costs, such as reduced ownership shares, a focus on unsustainable expansion, and, in many cases, failure to become profitable. Bootstrapped companies that rely on their cash flows instead of outside capital often enjoy more sustainable growth and have greater control over their strategic direction.


The Real Equation for Startup Success

  • True startup success isn’t about mimicking the overhyped habits of tech bros. It’s about:

  • Prioritizing People: Happy teams build great products. Foster a culture of respect, balance, and open communication.

  • Highlighting Significance: Focus on meaningful issues that resonate with people. Ignore shallow metrics and aim for profound impact.

  • Building Resilience: Success doesn’t come overnight.


Embrace patience, adaptability, and a long-term vision. Meeting a technology entrepreneur who speaks of their principles requires a certain level of skepticism toward their words. The true drivers of success in startup businesses lie beyond common misconceptions; they lie in sincerity, thoughtful leadership, and a steadfast commitment to the generation of meaningful value.

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