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Business
Strategy, storytelling, and the human side of building things. Sheridan writes about how businesses grow, break, and rebuild— exploring leadership, communication, and the systems that turn good ideas into something that lasts.


The Art of Systems: How to Stay Human in an AI World
We built machines to save us from chaos, then forgot chaos was the part that made us human.
Sheridan Guerrette
4 days ago4 min read


When Success Becomes the Only Story You Tell
Ever met someone who can’t stop talking about their successes? I used to be that person. Here’s why people do it—
Sheridan Guerrette
Mar 243 min read


The White Man’s Glass Ceiling: The $5 Million Revenue Barrier No One Talks About
The five-million-dollar revenue barrier isn’t a coincidence—it’s a structural limitation. I’ve seen it over and over again: businesses run..
Sheridan Guerrette
Feb 123 min read


My Controversial Takes on What I Look for in a Business Partner
Choosing the wrong business partner can cost you everything. From cheaters to boundary-breakers, here’s what I’ve learned the hard way...
Sheridan Guerrette
Jan 304 min read


The Real Reason Women Struggle to Succeed in Startups (It’s Not What You Think)
Discover the deeper reasons women, including myself, struggle in startups—and how to break free from outdated narratives, build resilience..
Sheridan Guerrette
Jan 276 min read
The Leadership Lessons I Learned the Hard Way
Building Oovi taught me that leadership isn’t about perfection—it’s about listening, adapting, and creating what people truly need.
Sheridan Guerrette
Nov 24, 20243 min read
The Surprising Truth About Ethical Challenges That Every Small Business Owner Needs to Know
Ethical business isn’t just compliance—it’s building trust, protecting privacy, and leading with integrity to create lasting success.
Sheridan Guerrette
Aug 28, 20242 min read
The Guide to Being a Leader People Actually Want to Follow
Leadership isn't about titles or ego trips--it's about building trust, lifting others up, and creating a culture where everyone thrives.
Sheridan Guerrette
Aug 28, 20243 min read
Triple Your Impact: The Path to Smarter Workload Optimization
Prioritizing self-care, delegation, and optimization isn’t indulgence—it’s the foundation of sustainable success.
Sheridan Guerrette
Aug 28, 20242 min read
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