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The Art of Systems: How to Stay Human in an AI World
We built machines to save us from chaos, then forgot chaos was the part that made us human.
Sheridan Guerrette
6 days ago4 min read


My Controversial Takes on What I Look for in a Business Partner
Choosing the wrong business partner can cost you everything. From cheaters to boundary-breakers, here’s what I’ve learned the hard way...
Sheridan Guerrette
Jan 304 min read


The Real Reason Women Struggle to Succeed in Startups (It’s Not What You Think)
Discover the deeper reasons women, including myself, struggle in startups—and how to break free from outdated narratives, build resilience..
Sheridan Guerrette
Jan 276 min read
What the Tech Bros Don’t Want You to Know About Startup Success
The startup world has been dominated by a particular image: the tech bro. You know the type—they boast about their 80-hour workweeks,...
Sheridan Guerrette
Jan 83 min read
The Founder Warning Signs You Can’t Ignore: Lessons from the Trenches
Founders lacking passion, crossing professional lines, or cutting corners aren't just red flags—they're liabilities that sink startups.
Sheridan Guerrette
Nov 15, 20244 min read
The SaaS Trap: Why Founders and Investors Should Think Twice Before Scaling It Up
SaaS isn't just about growth; it's about retention. Subscription fatigue and scaling costs can sink startups.
Sheridan Guerrette
Nov 15, 20243 min read
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