top of page

Want to receive a notification the next time Sheridan publishes? Type your email here.



The Art of Systems: How to Stay Human in an AI World
We built machines to save us from chaos, then forgot chaos was the part that made us human.
Sheridan Guerrette
Nov 16, 20254 min read


My Controversial Takes on What I Look for in a Business Partner
Choosing the wrong business partner can cost you everything. From cheaters to boundary-breakers, here’s what I’ve learned the hard way...
Sheridan Guerrette
Jan 30, 20254 min read


The Real Reason Women Struggle to Succeed in Startups (It’s Not What You Think)
Discover the deeper reasons women, including myself, struggle in startups—and how to break free from outdated narratives, build resilience..
Sheridan Guerrette
Jan 27, 20256 min read


What the Tech Bros Don’t Want You to Know About Startup Success
The startup world has been dominated by a particular image: the tech bro. You know the type—they boast about their 80-hour workweeks,...
Sheridan Guerrette
Jan 8, 20253 min read


The Founder Warning Signs You Can’t Ignore: Lessons from the Trenches
Founders lacking passion, crossing professional lines, or cutting corners aren't just red flags—they're liabilities that sink startups.
Sheridan Guerrette
Nov 15, 20244 min read


The SaaS Trap: Why Founders and Investors Should Think Twice Before Scaling It Up
SaaS isn't just about growth; it's about retention. Subscription fatigue and scaling costs can sink startups.
Sheridan Guerrette
Nov 15, 20243 min read
bottom of page
